The American Challenge for the World Water Speed Record
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Team Feature: Five Minutes With Bob Brown

"American Challenge and the American Speed King television series offers a thrilling mix of speed, danger and glamour."

Bob Brown
Marketing Director
American Challenge Inc.

Question:   Tell us about your racing experience?

Brown:   I started racing Karts as a teenager and ended up driving in several NHRA Fuel classes.   Seeing first hand the business opportunities in racing I hung up the helmet and turned my focus to corporate sponsorship development and program management.   During the past 25 years I have provided sponsorship sales, race program management and B2B activities in Indy Car, NASCAR, NHRA and Trans-Am.

Question:   What persuaded you to join American Challenge?

Brown:   Russ Wicks and his pursuit of speed!!...and of course American Challenge is on the forefront of marketing possibilities.   Our initiative offers a fully integrated marketing program that can be tailored to almost any company.

Question:   What do you consider your most important contribution to the project?

Brown:   Fortune 500 companies need creative marketing programs to meet their primary objective of increasing sales and profits.   Together Wicks and I developed several unique strategic marketing programs for current and future corporate partners.   This ranges from growing global brand personalities and building company spirit to VIP entertainment for C-level executives who sells directly to a wholesaler.

Question:   Is there anything else you would like to add?

Brown:   This entire project is an awesome challenge that allows our partners and sponsors to showcase their technology in a performance setting.   Being part of history as Wicks pursues another world speed record is a great opportunity.

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